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Apathy dominates Australian PS3 launch - PlayStation 3 Feature - Australia’s PAL Gaming Network
Sony threw a massive launch party to celebrate the PS3 going on sale. However, the situation wasn’t nearly as glorious as was anticipated, - a comparatively miniscule number of customers actually went to the effort of showing up.

The biggest event went down at the Myer’s Pitt Street store in Sydney. Barricades were set up, security were on hand and the effervescent radio personality Lizzy Lovett was on stage ready to rev the crowd. At 9:30pm, only a showing of Casino Royale away from sales, noone had shown up to wait in the barricaded line. Still, the night progressed relatively steadily, and eventually the crowd rose to around 70 customers - with several hundred cash-strapped onlookers.

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